Job Description

Job Details
Adelante Healthcare Center Support Office - Phoenix, AZ
Bachelor's degree
Health Care


The Marketing and Community Engagement Content Manager is responsible for guiding, overseeing and executing the content marketing strategy, including facilitating ongoing content planning with a shared calendars for publication of content, managing related content creation, editing, placement, and reporting on the results of each content marketing initiative. The content manager will oversee the creation of multiple forms of communications across Adelantes digital footprint (website, apps, blogs, social media channels, etc.,). The Content Manager will lead and engage stakeholder campaigns with an effective and consistent voice, messaging and brand. This position will also be responsible for the creation of content to highlight stories, programs and services that resonate our vision of a nationally recognized integrated health care company, with any audience. Maintain the companys web content to ensure Adelantes website is updated regularly. Stay up to date with digital marketing trends to identify and innovate new content ideas.


Every Adelante Leader will strive to maximize the performance and contribution of each team member to Adelante Healthcare and the community that we serve every day. Leaders will set clear performance expectations, provide on-going feedback and coaching to improve results and outcomes and provide regular performance evaluations. Leaders are also expected to work in a manner that demonstrates a commitment to quality, patient safety, employee engagement, innovation and model for all other employees the highest standards of personal integrity, professionalism and competence.


  • Excellence
  • Integrity
  • Sustainability
  • Respect
  • Compassion
  • Learning


  • Valid Level One Fingerprint Clearance Card issued by the Arizona Department of Public Safety for all specialty behavioral health locations
  • Bachelors Degree (Masters Degree Preferred) from an accredited institution in Marketing or related field or an equivalent of directly related full-time work experience to successfully perform the essential duties of the job
  • Minimum of 5+ years experience in writing marketing collateral, communications and content/story creation.
  • Good working knowledge of Microsoft Office applications, includes Outlook, Word, and Excel
  • Content management tool experience (i.e., e.g. WordPress, Drupel, Hootsuite, or other tools used to manage and write web content).
  • Email delivery mechanisms (i.e., e.g. Eloqua, Constant Contact)
  • Experience in social media management including, creating engaging content, scheduling, and management of social media platforms.
  • Google Analytics certification or experience with using GA to evaluate performance goals for content engagement.
  • Must possess excellent verbal and written communication skills with the ability to communicate effectively with internal and external vendors and customers
  • Poses ability to effectively address/resolve issues within appropriate time frames
  • Possess ability to accept and give direction in a collaborative manner
  • Ability to perform a variety of assignments requiring considerable exercise of independent judgement
  • Competency in connecting with people of various cultures and backgrounds.
  • Strong Bilingual fluency (English/Spanish) preferred
  • Valid AZ driver's license and current auto insurance

The qualifications listed above are intended to represent the minimum skills and experience levels associated with performing the duties and responsibilities contained in this job description. The qualifications should not be viewed as expressing absolute employment or promotional standards, but as general guidelines that should be considered along with other job related selection or promotional criteria.


  • Provide support on major external marketing campaigns as identified, primarily through messaging development, related member communications, events, and PR.
  • Attend events to conduct real-time social media promotion.
  • Assist creative in ensuring adherence to style guide, brand and image as reviewer and advocate.
  • Publish and promote content using Social Media scheduling tools and Web content management tools.
  • Analyze social media and Web analytics and email performance metrics , and generate performance reports.
  • Support the production outdoor advertising, brochures, flyers, publications and other marketing collateral materials
  • Social media monitoring, responding, and engaging across all channels
  • Performs other duties as assigned


  • Principles, practices and application of design elements and

concepts, as assigned

  • Principles, practices and techniques of print and online production work (sizing, print specs, etc)
  • Record retention practices and methods
  • Proofreading and editing standards
  • Current industry trends, research and emerging technologies
  • Basic principles and practices of project management
  • Occupational hazards and applicable safety principles and practice
  • Researching, writing, proofreading, and publishing online content, as well as fact-checking and optimizing to increase user engagement


  • Writing for SEO
  • Research and Competitor Analysis
  • Following directions and meeting standards
  • Providing attention to detail in assignments
  • Proof-reading and error correction
  • Maintaining and updating documentation
  • Organizing tasks, meeting deadlines and prioritizing competing demands
  • Collaborating and planning with stakeholders. Assisting in the definition of project scope and objectives, ensuring technical feasibility
  • Interpreting and applying applicable laws, codes, regulations and standards (based on assignment)
  • Utilizing a computer and relevant software applications
  • Utilizing communication and interpersonal skills as applied to interactions with coworkers, supervisors, the general public and others to sufficiently exchange or convey information and to receive work direction

Additional Duties and Responsibilities

  • Other duties as request or assigned


All employees are responsible for promoting and participating in interdisciplinary communication and collaboration to enhance the delivery of quality across the health care system. Employees should maintain an environment which supports and engages patients and co-workers in a caring team based model to promote wellness and improve health outcomes.

Adherence to Compliance and Code of Conduct

All employees are required to comply with Adelante Healthcares written standards, including its Compliance Program and Standards of Conduct, policies and procedures and reporting of any conduct that potentially violates Adelantes legal or compliance requirements. Such compliance will be an element considered as part of the regular performance evaluation.


The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical demands: While performing the duties of this job, the employee may be required to sit for long periods of time, is required to stand, walk, use hands to handle or feel objects, tools or controls; reach with hands and arms; climb steps/stairs; balance; stoop, kneel, crouch or crawl; talk or hear; smell; manage stress as it relates to essential job functions. The employee must frequently lift and/or move up to 25 pounds without assistance, and may occasionally be required to lift or move up to 50 pounds with assistance. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Work environment: While performing the duties of this job, the employee is exposed to weather conditions prevalent at the time when traveling to various clinic sites. The noise level in the work environment is usually moderate. The employee may be subject to health hazards (contagious diseases, blood borne pathogens, etc.) when working in the clinic area.

Job-related Information Check a Response

Safety Sensitive Position

Yes or No

Merit Increase Eligible

Yes or No

Telework Eligible

Yes or No

CPR/BLS Required

Yes or No

Level One Fingerprint Clearance Required

Yes or No

Level One Fingerprint Clearance Required

Specialty Behavioral Health Location

Yes or No

Annual Fitness for Duty Required

Yes or No

Fit Test Required

Yes or No

Credentialing Required

Yes or No

Use of Adelante Healthcare Vehicles

Yes or No

In any organization or job, changes take place over time. Although an effort will be made to keep job-related information current, this is not an all-inclusive list of job responsibilities. Adelante Healthcare, Inc. reserves the right to revise or change job duties and responsibilities as the business need arises. In compliance with EEOC 29 CFR part 1630, if the essential functions of this position cannot be performed in a satisfactory manner by the employee, further accommodations shall be made if it does not constitute undue hardships upon this organization.

Application Instructions

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